2009-06-16

Group3



The theme is Pro Natalist, to encourage people to give birth to children. Less and less children are born each year, which means aging population society is forming in Taiwan, and gradually, Taiwan will become the second Japan. Citizens are old and labors are lacking.
In the PSA, they present some graphics at first for us to compare which is better and which one do you like to go. The answer is obvious.The pictures as well as the background music give me the hopeful feeling, and they match very well. Children can make your life happier even though sometimes they are indeed troublemakers; I strongly agree with thier point of view, and it is very convicing. This PSA can attain the aim, to encourage people to give birth to children, undoubtedly!
As for the print ads, they were made sophisticatedly. People would be persuaded with ease.

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